Weight Watchers Celebrities
Weight Watchers Gets the Most From Celebrity Endorsements
Weight Watchers has an effective weight loss program. Weight Watchers has a great public image.
And a major part of its success image comes from skillfully using celebrities to tell the story and to exemplify the result!
However celebrity endorsements sometimes come with an unexpected cost. Not all endorsers follow the script. Paid endorsements seldom endure.
Oprah Winfrey Becomes Stakeholder in Weight Watchers
In October 2015, Oprah Winfrey announced acquiring a 10% share in Weight Watchers International. She also took a seat on the board of directors.
February 26, 2016, CNN Money Magazine reported shares of WTW dropped nearly 30% on a surprise quarterly loss of $11 million. They said that the number of Weight Watchers subscribers and attendance at meetings also were down.
Oprah on Her Commitment to the Program
Posted in People magazine May 18, 2016 AT 10:37AM EDT, BY Gabrielle Olya.
On sticking with a plan - “I don’t feel like I’m on a diet that I’m ever going to go off of again,”
On counting points - “I feel like I’ll be counting points for the rest of my life.”
On change of life - “I just feel like, ‘Okay, my life has changed.’ It’s totally clicked. I had to get to be 62 to figure it out!”
“Lose Like a Man” Campaign Features Charles Barkley
Women losing weight is the principal image of Weight Watchers. Women predominate at WW Meetings. Most diet programs are viewed as being for women. In 2012, Weight Watchers launched "Lose Like a Man" with "Sir" Charles Barkley as the celebrity spokesperson.
And he looked good while losing 42 pounds. “Restrictive diets don’t work,” Barkley told Men's Health Magazine. “Honestly, you can’t give a fat person small meals and think they’re not going to cheat.”
Not All Celebrities Stick to the Script
Some Celebrities Are Hard to Control
Charles Barkley is entertaining. He speaks his mind. He likes to have fun and he makes fun of everything. As a spokesperson, he is risky business.
He famously called WW a bigger scam than being paid to watch and comment on sports. Now, he seemed to mean that his getting paid well to loose weight was a great gig. But you can imagine how Weight Watchers Execs cringed!
Who is your favorite Weight Watchers Celebrity?
Weight Loss Tips From the Stars
Celebrities, by definition, are in the news all the time. It's not all pretty pictures and fluff. The celebrities have lots of tricks and habits that we can learn from.
Charles Barkley - "...Sure, eating is the most important thing when you’re trying to lose weight. But you’re gonna have to do something to speed up your metabolism if you’re going to consistently lose weight — it doesn’t matter whether you ride a bike, do the elliptical, or go on the treadmill..." source: Weight Watchers International
Charles Barkley - "..I still love my fried chicken. I just don't order it every time I eat out, which is a lot. I'm much better about eating good stuff all through the day too. I eat breakfast now, which is new for me... I take in my popcorn, my jerky, and my packs of pickles and olives instead of getting into the barbecue chips. I don't feel like I'm on a diet, because I'm never hungry." source: Men's Health Magazine
Jessica Simpson: "One of the star’s moves is simply getting out for a walk... She’s very adamant about making sure she’s active ... so she tries to get in 10,000 steps a day.” source: Shape Magazine
Sarah Ferguson: "Don't skip lunch because hunger will make you want to snack or overeat later. Keep lunch simple but filling..." source: ABC News
Oprah Winfrey: "Make spaghetti squash taste more like real spaghetti. On it's own, spaghetti squash may resemble spaghetti. But honestly, it doesn't really taste like or have the chewy and satisfying mouth feel of al dente pasta... add about 3/8 of a cup (or two points worth) of real noodles for a game-changing solution..." source: Today Health & Wellness
Jennifer Hudson: "Portion control ... Hudson was a pretty healthy eater for the most part. “What I didn’t realize was the amount I was eating was actually detrimental...” source:everyday Health magazine.
Celebrities Who Watched Their Weight ... Go DownClick thumbnail to view full-size
Give Your Opinion of Celebrity Endorsements
How do you feel about Weight Watchers use of celebrity endoresments?
Why Are Celebrities Appealing as Spokespersons?
Celebrities are not like us. They earn big bucks, live a fabulous lifestyle, and they don't have to wait in lines.
On the other hand, some struggle with weight loss, have tried unsuccessfully to hold back pounds and inches and years. Like us, they need help to lose weight and keep it off.
So when a celebrity uses a plan like Weight Watchers to lose weight and then keeps it off, we have hope.
Seeing Charles Barkley in a dress also makes some of us grin.