How to Have Breakfast Now That It's No Longer the Most Important Meal of the Day

Updated on September 16, 2018
Lovelli Fuad profile image

Whenever she visits Southeast Asian countries for work or conferences, Lovelli always samples the local breakfast meals.

I like to take as little time as possible preparing breakfast.
I like to take as little time as possible preparing breakfast. | Source

Breakfast lost its magic

You have long sensed it coming. People no longer eat breakfast like a king, lunch like a prince and dinner like a pauper. Lately, skipping breakfast is an increasingly popular option to fit our busy schedules. When your only choices are limited to high-carb, processed foods loaded with extra sugar and extra calories, “no breakfast” seems like a good decision.

As a former breakfast-eater, I cannot tell you how often I have had breakfast and failed to enjoy it. Having my morning meals religiously every day for years have taught me the bad habit of eating when I’m not hungry. It has also taught me to settle for things that I do not like, such as artificial-looking cereals, bland toasts, and whatever else that was sold on the way to work.

Discussions don't happen during breakfast, only rarely at lunches, and sometimes dinners. Business breakfasts simply do not work. Everything about breakfast foods is either ridiculously cheap or ridiculously overpriced. There is no between.

How does a food lover deal with breakfast?
How does a food lover deal with breakfast? | Source

A good healthy breakfast or a worn-out challenge?

The working economy has "working breakfast" in silence, the college students have "college breakfast" in a rush, the commuters take their "one-hand breakfast" on-the-go. We are seeing the many faces of breakfast as our present-day morning habits continue to evolve. Things are changing. What used to be the ideal good, healthy breakfast meal is now no more than a challenge for the food lovers.

1. Not that important after all

It used to be common knowledge that breakfast is the single most important meal of the day. In recent years, however, research studies have suggested that in fact it isn't! It also turns out that if you skipped your morning meals, you probably wouldn't gain weight from overeating the rest of the day.

People who are breakfast-eaters and non-breakfast eaters were experiencing no differences in weight change or their overall health outcomes. Skipping breakfast did not make people fat. Furthermore, the recent findings from available studies on breakfast simply do not support its utmost importance.

Breakfast on-the-go served in a bus in Turkey.
Breakfast on-the-go served in a bus in Turkey. | Source

2. The growing 'breakfast foods' market

Many companies would like us to believe that breakfast is more important than most people think. Large food companies are interested in profiting from the growing market of breakfast meals. And not just from their on-the-go breakfast products, but from convincing us to eat breakfast foods at other times of the day. They are delivering "value-added, enriched foods", which are more often than not synonymous to overpriced, processed breakfast foods.

Some companies have successfully tapped into the growing breakfast market: Kellog's all-day cereal bar, all-day breakfast menu at Jack in the Box and recently McDonald's, as well as breakfast restaurants like Au Bon Pain and Cracker Barrel. Aside from these marketing campaigns, we still have the rising frozen breakfast food products market.. and Asia Pacific, which was predicted to be growing faster between 2018 and 2023.

A cereal bar serving overpriced, sugar-coated breakfast foods.
A cereal bar serving overpriced, sugar-coated breakfast foods. | Source

3. Break the fast at better times

Weight-loss dieting styles are promoting a different take on when to eat our healthy meals. Instead of the traditional breakfast, lunch, dinner meals and snack bites, weight watchers are getting familiar with the concept of time-restricted eating. The idea is to fast for several hours, for example for 16 hours in the 16:8 Leangains fasting, and then consume all the necessary calories within the following 8-hour window. Instead of breaking our fast at the wee hours of the morning, our evolving dieting styles now have us eating for several hours of the day, as deemed necessary.

For the 16:8 fasting method, this means skipping breakfast, but for other types of fasting, such as the Eat Stop Eat and the Warrior Diet, people are skipping even more meals. Mornings are no longer the ideal time to break the fast. Some diets eliminate it altogether. The Two Meal Day, for example, suggests that you only eat two meals a day, either breakfast and lunch or lunch and dinner, in order to burn fat more easily.

If you'd like learn more about breakfast and weight-loss dieting styles, these hubs could be useful:

McDonald's breakfast menu.
McDonald's breakfast menu.

Conclusion: with or without breakfast?

Breakfast foods have only been around since the 1800s. Prior to that, our morning meals were no more special than lunch and dinner. All our meals kind of looked the same; there were no breakfast foods that you can only eat between 6 a.m. and 11 a.m. But that was then and this is 2018.

Here are some of the ways people deal with breakfast:

1. Delay it - have later breakfast and early dinner

Along with time-restricted eating comes the concept of eating at the right time of day to help boost our fat burning efforts. A new report based on a 10-week study led by the University of Surrey suggests that people delay their breakfast and have early dinner to help them with weight-loss dieting. The study finds that by delaying breakfast by 90 minutes coupled with early dinner, people were burning twice as much body fat.

2. Skip it - break your fast at other times

As discussed in earlier paragraphs, not having breakfast is thought to help with some weight-loss diets.

3. Have it - a healthy breakfast

The World Health Organization recently updated its guide on what a healthy diet should look like, and breakfast should not be an exception. Stick to a diverse and balanced diet to prevent malnutrition and try to consume less than 10 percent of total energy intake--equivalent to 50 grams (about 12 teaspoons) of sugar. Especially for breakfast, make sure to stick with the recommended intake when consuming your fruit juices, morning drinks, syrups, and other sweet breakfast foods.

Sources and further reading

This content is accurate and true to the best of the author’s knowledge and does not substitute for diagnosis, prognosis, treatment, prescription, and/or dietary advice from a licensed health professional. Drugs, supplements, and natural remedies may have dangerous side effects. If pregnant or nursing, consult with a qualified provider on an individual basis. Seek immediate help if you are experiencing a medical emergency.

© 2018 Lovelli Fuad


    0 of 8192 characters used
    Post Comment
    • wilderness profile image

      Dan Harmon 

      20 months ago from Boise, Idaho

      My wife and I have taken to having "brunch" rather than breakfast and lunch. Around 10:00 or so, we will have something eat; it may be a good breakfast or it may be a lunch. It works better in our time schedule and we've learned to like it.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)